SSL Certificates - Reassuring your website visitors
All websites hosted with the internet marketing co show, in the browser URL, as HTTPS with a padlock and SECURE to reassure visitors of their safety.
SSL stands for Secure Sockets Layer and is a form of security for sites that handle sensitive information such as customer names, phone numbers, addresses and credit card numbers. It creates a secure connection between a customer's browser and the server of the company they're interacting with. SSL is essential for any site that sells goods or services as it ensures that all information handled stays private and secure. This is not, however, to be confused with a purchased SSL Certificate, where the additional benefits include the following:
- Your company validation is required as part of the purchase process. The authentication of your company provides a guarantee that you are who you say you are and a real entity.
- Your company authentication Certificate can be viewed within the browser 'Certification Viewer', along with authorised usage of the certificate seal of approval to embed on your website.
- SSL Certificates also guarantee your geographical location: The availability of this information and the transparency leads to a more comfortable customer who is more likely to submit data collection forms and / or make a purchase on your website.
The availability of this information and the transparency leads to a more comfortable customer who is more likely to submit data collection forms and / or make a purchase on your website. There are a number of options when purchasing an SSL Certificate and some certificates require more validation than others. An SSL certificate shows a website visitor that you take security very seriously and are a credible vendor. It gives online customers confidence in the online transaction they are doing with you.